WHAT IS THE CONSUMER CHOICE AWARD AND HOW DOES IT WORK?
WHAT IS THE CONSUMER CHOICE AWARD AND HOW DOES IT WORK?
Posted on September 8, 2026
The Consumer Choice Award recognizes businesses that stand out for customer satisfaction, service quality, and reputation. Winners are selected through independent consumer research, with only one business chosen in each category per city.
What Is The Consumer Choice Award?
Established in 1987, the Consumer Choice Award (CCA) recognizes business excellence across more than 32 major metropolitan areas in North America.
Rather than relying on a panel of judges, the award is based on independent consumer research. AI-powered market research is used to assess consumer opinions, public feedback, and business reputation. Only one business can receive the award in each category within a city, making it a highly competitive recognition.
Why It Matters To Consumers
The Consumer Choice Award gives consumers another way to identify businesses with a strong reputation for quality and customer service. Being recognized consistently can demonstrate that a company has maintained high standards and earned consumer trust over time.
How Is The Consumer Choice Award Determined?
The Consumer Choice Award selection process involves several key steps:
- Identifying Local Businesses: Businesses within the same industry and metropolitan area are identified so they can be evaluated within their local market.
- Collecting Consumer Data: Consumer Choice Award works with Advanced Symbolics International (ASI), a Canadian market research company that uses artificial intelligence to analyse consumer sentiment, public feedback, and marketplace reputation from multiple sources.
- Evaluating Reputation and Service: Businesses are assessed based on factors such as customer satisfaction, service quality, consistency, and overall reputation.
- Selecting the Winner: After the research and verification process is completed, the highest-performing business in each category is selected as the Consumer Choice Award winner for that market.